Company Formations

Company Formation Case Study: Fuzzy Logic Games

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Fuzzy Logic Games Limited is a leading mobile and augmented reality game development company with its headquarters located in Cape Town, South Africa. The business was started by Jason Ried, an ex-in-house game developer with experience from working with market leaders and giants Eidos and Disney Interactive. After working for over five years in developing big budget video games, Jason decided that it was time to start his own company and specialise in mobile games development.

Big budget game development was extremely fulfilling but development periods range from 2-5 years and at the end the game is either wildly successful or barely gets noticed. I realised that I would prefer to make smaller, quicker games or products. At the same time the mobile game space was opening up as Apple iPhone's were becoming more prevalent.” ~ Jason Ried

As a result, Jason got in contact with the Wisteria Formations Team to start the process of incorporating a UK Limited company.

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By buying our “Private” package, Jason was able to incorporate his business in two days with his company documents sent to him both electronically and by post. Additionally, his package enabled him to use our Wisteria address as his UK Registered Office Address and thus keep his home address off the public record. One of the most interesting facets of Fuzzy Logic Limited is their involvement and exposure to augmented reality (AR). Realising how influential this technology may well become, the company was one of the very few in the world to start experimenting with this technology in 2011. Their works in this field were recognised in 2013 when Fuzzy Logic was named “AR Developer of the Year” at the European AR Awards. Nowadays, Fuzzy Logic creates games, apps and augmented reality products that are simple to use whilst also cutting edge in functionality, appearance and design. Their bestselling mobile game Soccer Moves reached #1 in 52 countries worldwide with over 3 million downloads. If you have an idea, passion or dream why wait? Incorporate!

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For more information on Fuzzy Logic Games visit: If you require advice or information on forming your company do not hesitate to visit our online company formations site or contact our formations team on 020 8429 9245.

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